A brand told in chapters.
Keep going.
Every story has a hard chapter. It is never the last one.
Every collection is a chapter.
Pick a book to step inside. No chapter ever closes, and new ones are always being written.
Tap a book.
Chapter One, up close.
Tap a hoodie to turn it round.
- I.Never sold out
Every piece stays available. Nobody who wants to join the story is turned away.
- II.No countdowns
No timers, no "only 3 left", no fake sales. Just clothing, there when you want it.
- III.Real replies
Message Avid and a real person answers, not a bot.
- IV.Made to order
Printed when you order and packed by hand, so nothing sits in a warehouse.
- V.You write the next chapter
Members vote on what comes next.
- I.400gsm heavyweight
Thick French terry with a dry, soft hand-feel. Holds its shape wash after wash.
- II.100% organic cotton
Grown without synthetic pesticides.
GOTS certified - III.Vegan
No animal products anywhere in the garment.
PETA-Approved Vegan - IV.Safe on your skin
Tested for harmful substances.
OEKO-TEX Standard 100 - V.Made fairly
Our hoodies come from a Fair Wear member, so the factories that sew them are independently checked.
Fair Wear - VI.Oversized and boxy
Relaxed fit with a double-layered hood. Sizes XXS to 3XL.
Swipe the page or tap a tab.
The story is just as much yours.
Sign the book
- First look at every new chapter and piece, before anyone else.
- A vote on what we make next, from new chapters to new pieces.
- Your Avid No. A member number that's yours for good, from your first order.
Sign-ups open at launch. For now, enjoy the first look, and tell us what you think.
